Business Analyst – CDP Implementation

We are looking for an experienced Business Analyst – CDP Implementation to lead end-to-end Customer Data Platform (CDP) implementations for a large consumer goods client. The ideal candidate will have strong business analysis skills, hands-on CDP implementation experience, and expertise in customer identity resolution, audience segmentation, and data activation across enterprise martech ecosystems.

Work Environment:

• Remote opportunity with hybrid work expectations.
• Frequent travel to New York is required.
• Must be willing and able to travel as needed for client engagements.
• Key Skills Required:
• 7+ years of Business Analyst experience.
• Hands-on implementation experience with CDPs such as Segment, Salesforce Data Cloud, Adobe Real-Time CDP, Tealium, or mParticle.
• Experience with Profile Stitching (Identity Resolution) across multiple data sources.
• Strong experience in Audience Segmentation and customer activation.
• Experience with Data Activation across downstream marketing platforms (CRM, ESP, DSP, Ad Networks).
• Strong expertise in requirements gathering, user stories, functional specifications, and process flows.
• Excellent stakeholder management and communication skills.
• Preferred Skills:
• Experience in CPG, Retail, Beauty/FMCG, or Consumer Goods domain.
• Knowledge of GDPR, CCPA, Consent Management, and data privacy regulations.
• Familiarity with broader Martech ecosystem including CRM, DMP, ESP, and DSP integrations.
• Key Responsibilities:
• Lead end-to-end CDP implementation as a Business Analyst.
• Gather, analyze, document, and translate business requirements into functional specifications.
• Work closely with Data Engineering and Martech teams on customer profile stitching and identity resolution.
• Define and configure audience segments based on behavioral, demographic, and intent data.
• Drive data activation workflows to downstream platforms including CRMs, ESPs, DSPs, and Ad Networks.
• Collaborate with Marketing, IT, Analytics, and business stakeholders to align CDP capabilities with business objectives.
• Support UAT, data validation, testing, and go-live activities during CDP implementation.
• Qualifications:
• 8–10 years of overall IT experience.
• Minimum 7+ years of relevant Business Analyst experience.
• Proven experience implementing enterprise CDP solutions.
• Strong analytical, documentation, communication, and stakeholder management skills.
• Ability to work in cross-functional business and technical teams.
• Willingness to travel frequently to New York.
• Domain Experience:
• Fashion
• Footwear
• Apparel
• Retail
• Consumer Goods
• CPG
• Manufacturing
• Ideal Candidate:
• Strong Business Analyst with enterprise CDP implementation experience.
• Hands-on expertise in Segment, Salesforce Data Cloud, Adobe RT-CDP, Tealium, or mParticle.
• Experienced in customer identity resolution, audience segmentation, and marketing data activation.
• Excellent communication and stakeholder management skills.
• Prior experience working with Consumer Goods, Retail, or FMCG clients