Audience Data & Cloud Integration Specialist (Marketing Data Analyst)

Audience Data & Cloud Integration Specialist — 12-Month Contract

My client, one of Canada's largest banks, is building out a modern, cloud-native approach to audience management — and they're looking for someone who can live in both worlds: the marketing side, where audiences get built, activated, and measured, and the data side, where the pipelines and platforms that power them actually run.

This is a genuinely hybrid role. Half your week is audience operations — building and managing segments in SQL, supporting activation across marketing and advertising platforms, troubleshooting match rates and delivery issues, and partnering with marketing, analytics, and privacy teams to turn business asks into working audiences. The other half is data platform work — supporting ETL/ELT processes, data integrations between marketing platforms and enterprise systems, and helping operationalize audience data across the cloud ecosystem. The immediate project centres on AWS Redshift, so hands-on experience operating in a Redshift environment — knowing how the data is structured, managing tables and schemas, working with elevated access — will put you at the front of the line.

What you'll need:

• 3–7 years across audience management, marketing technology, customer data, or data engineering
• Advanced SQL — this is the core tool of the job, and it will be assessed
• Hands-on experience working in cloud data warehouse environments (Redshift strongly preferred; Snowflake, Databricks, GCP, or Azure also valued)
• Real experience supporting audience segmentation, targeting, or activation — you've built segments and pushed them somewhere, not just analyzed them
• Working knowledge of ETL/ELT concepts, APIs, and data integration patterns

Nice to have: CDP experience (Adobe Experience Platform, Salesforce Data Cloud, Tealium, Segment, Hightouch, or similar), GA4 or Adobe Analytics, SFMC, Meta/Google Ads ecosystems, and a background in financial services or another regulated industry.

The details: 12-month contract with potential to extend, hybrid — 3 days per week onsite in downtown Toronto, $42–52/hour depending on overall experience.