Analytics Manager

• JOB DESCRIPTION: $110k-$130k - 5 days onsite North York
• We are seeking a Manager, Customer Analytics to lead customer segmentation, audience strategy, campaign measurement, and customer insights for a large, data-driven consumer organization. This role will partner closely with Marketing, Loyalty, Personalization, Digital, and Media teams to leverage customer data, optimize marketing performance, and drive business growth.
• The successful candidate will combine strong analytical expertise with people leadership, helping shape customer strategy, influence business decisions, and lead a team responsible for reporting, experimentation, and advanced customer analysis.

Key Responsibilities:

• Customer Segmentation & Insights
• • Lead the development of customer and audience segmentation strategies using behavioral, transactional, and demographic data.
• • Conduct analyses such as customer lifetime value (LTV), RFM, basket analysis, churn analysis, and customer profiling.
• • Translate complex data into actionable insights that improve customer acquisition, retention, loyalty, personalization, and marketing effectiveness.
• • Act as a thought leader in understanding customer behavior and identifying opportunities for growth.

• Campaign Measurement & Analytics
• • Partner with Marketing, Loyalty, Personalization, and Media teams to define KPIs, success metrics, and measurement frameworks.
• • Evaluate campaign effectiveness across channels including email, digital, web, app, and paid media.
• • Design and support experimentation programs, including A/B testing, holdout testing, audience testing, and incrementality measurement.
• • Ensure measurement approaches align with business objectives and provide meaningful insights for decision-makers.

• Reporting & Business Performance
• • Develop and maintain dashboards, scorecards, executive reporting, and quarterly business reviews.
• • Establish reporting standards, measurement methodologies, and analytics best practices.
• • Deliver strategic recommendations that influence marketing investment, customer engagement strategies, and business priorities.

• Leadership & Stakeholder Management
• • Lead, coach, and develop a team of analytics professionals.
• • Prioritize work across recurring reporting, strategic initiatives, and ad hoc business requests.
• • Partner with stakeholders to manage expectations, align on priorities, and communicate analytical findings effectively.
• • Simplify technical concepts and analytical methodologies for non-technical audiences while maintaining credibility with highly technical teams.

REQUIRED SKILLS AND EXPERIENCE

• • 7+ years of experience in Customer Analytics, Marketing Analytics, Business Intelligence, Data Science, or a related field.
• • 3+ years of people leadership experience.
• • Strong hands-on experience building customer segmentation strategies and audience frameworks.
• • Advanced SQL skills for data extraction, transformation, and analysis.
• • Experience with dashboarding and visualization tools such as Tableau, Looker, Power BI, or similar platforms.
• • Proven ability to analyze CRM, loyalty, personalization, eCommerce, or digital marketing programs.
• • Strong business acumen with the ability to translate analysis into actionable recommendations.
• • Excellent communication and stakeholder management skills.

NICE TO HAVE SKILLS AND EXPERIENCE

• • Experience in retail, eCommerce, consumer, loyalty, or marketing-focused environments.
• • Knowledge of statistical modeling, predictive analytics, and customer behavior analysis.
• • Experience with experimentation methodologies including A/B testing, incrementality testing, attribution, or marketing mix modeling.
• • Experience with Python, R, or other analytical/statistical tools.
• • Familiarity with cloud-based data platforms and large-scale datasets.
• • Experience working with marketing automation, CRM, or customer engagement platforms.

*We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.